Sunday, 11 November 2012
Immediate Media Co to Launch Horrible Histories® Magazine
As a huge history fan, and history post-graduate, I think it's just the most exciting subject, but unfortunately the general impression of the subject, and often the teaching of it, don't reflect that. So using humour and all the blood, stink and gore of the past as a way in for children is a brilliant idea.
I was there delighted to hear that Immediate Media Co has launched a monthly Horrible Histories® magazine, which they describe as "a humorous and fact-filled title aimed at curious led title aimed at curious 7 to 10 year olds." The new monthly magazine is based on the bestselling books, and joins the successful Horrible Histories® brand that includes the award-winning BBC television series and national stage show.
As the only comedy magazine based on fact for the primary market, Horrible Histories® is designed to engage children by concentrating on the wicked, weird and woeful things that have happened in history, with an underlying factual accuracy that will appeal to parents. The title is being produced by Immediate Media Co's award-winning youth and children's editorial team under licence from Scholastic Children's Books.
Combining the style and humour of the books, the monthly title will offer young readers a fun mix of jokes, cartoons, posters, competitions and games. Each issue will carry a high-quality, exclusive Horrible Histories® covermount and around 50 fun Horrible Histories® stickers. In keeping with the brand's vile vision of history, Issue 1 comes with a free 'disgusting peasant pack' containing a fake nose, warts, boils and rotten teeth.
Martin Stahel, publisher of Immediate Media Co's Pre-teen titles, said: "We have really enjoyed working with Horrible Histories' publishers, Scholastic Children's Books, to develop this energetic magazine to extend the brand to appeal to existing fans and new readers alike. Children, both boys and girls, love the brand because it's funny and gory. Parents love the brand because it engages even the most reluctant readers whilst imparting accurate facts. This unique combination will expand the primary magazine category and offers retailers and advertisers a great opportunity to engage with this valuable audience."
Kevin Pettman, editor of Horrible Histories® magazine, adds: "The fantastic Horrible Histories brand has massive support from kids and parents, so it has been exciting to produce this hilariously horrid magazine. It has everything kids love: foul facts, scary quizzes and putrid pictures all backed up with factual accuracy which we know parents will enjoy too."
Lisa Edwards, Publishing & Commercial Director at Scholastic Children's Books said: "We are delighted to partner with one of the UK's leading magazine publishers on this hugely exciting venture. We will have a wonderful new offering for the legions of fans of the books, just as we are about to enter the 20th anniversary of their first publication."
Horrible Histories® magazine will be out every four weeks, priced at £2.99 and isvailable at all major retailers and independents around the UK.