In this video Walkers legend, and sometime footballer, Gary Lineker, will be joined by his dad Barry, a fruit and veg market trader for some 40 years! The man knows a thing or two about vegetables, and is happy to share his knowledge with his famous son. Of course I jest on the 'sometime footballer' front, Lineker junior was capped an amazing 80 times for England and scored a whopping 330 goals in his career as a striker.
Linking up in their home town of Leicester, the Lineker boys set off on a journey of discovery to find out about Walkers' new direction. Visiting tomato growers in Evesham, a potato farmer in Hook and a dairy farm in Ditcheat, they investigate the new British-grown ingredients, and give them the Lineker seal of approval. Looks like they had lots of fun along the way too!
After nearly a decade as the face of Walkers crisps, Lineker has helped them grow to hold 47% of the British crisp market, and I'm sure this new move to real, fresh ingredients will continue that growth.
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