Thursday, 4 April 2013

Out and About with Poppy Cat

Poppy Cat has joined up with woodland conservation charity, The Woodland Trust, to launch a new outdoor adventure campaign for families.  The adventure platform for its website will last for one month, starting from 19th April 2013.

On the site you will find downloadable Poppy Cat activity materials focusing on ‘Mystery Trail Adventures’, created to engage children aged 2-6 years during family outings to the woods.  VisitWoods hosts information on over 11,000 UK woods that are open to the public.

Speaking on behalf of the Woodland Trust, Simone Ashley-Norman, said:

"You are never too young to visit a wood and our partnership with Poppy Cat will enable families across the country to get outdoors this spring and make the most of our beautiful native woodlands. VisitWoods makes finding and visiting woods as straightforward as possible, for all ages and abilities, so there’s no excuse to stay indoors!"

Michael Dee, director of content at Coolabi, the producers of Poppy Cat, added:

"Poppy Cat is an adventurer who is often embarking on journeys to the woods with her friends. This provides a natural link to VisitWoods and we are pleased to partner with the Woodland Trust to provide exciting content for children and families to make their everyday adventures extraordinary!”

To support the partnership, Nick Jr. will be airing nature-themed Poppy Cat episodes daily. There will also be campaign content at, alongside Poppy Cat clips, games and activities.

We have been sent some great activities and accessories to help us join in with the Poppy Cat fun, here's Sophia modelling our new Poppy Cat backpack, promptly filled by her sister!

Poppy Cat toys and books are widely available.  Here are a selection:

1 comment :

  1. Love taking my granddaughter into the countryside, the woods the moors etc, she just loves it. This seems like a brilliant scheme


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