Monday, 30 September 2013

Sponsored Video: Domestos & UNICEF 'Tell A Friend' Campaign

Domestos and the Unilever Foundation are working in partnership with UNICEF to improve access to safe and clean toilets and water through community programmes in developing countries.  2.5 billion people still live without improved santitation, that's 37% of the global population!

Horrifyingly, poor sanitation and hygiene, and unsafe water still account for 88% of deaths from diarrhoea and related diseases, with an estimated 2,000 children under 5 dying every day as a result of diarrhoea.  By improving access to safe and clean toilets, the Domestos and UNICEF partnership aims to reduce the number of children who die needlessly from diarrhoea.

UNICEF's Community Approaches to Total Sanitation (CATS) programme aims to promote good hygiene practices, thereby raising awareness of disease prevention and sanitation procedures.  It is hoped this will reduce disease transmission.


As a direct result of the Unilever involvement, school children in Ghana, Nicaragua and Sudan have already been taught about sanitation, safe water and hygiene.

The United Nations deems improved sanitation a basic human right, and the CATS programme is now working to make it a reality for people in 50 countries around the world.  They have already helped improve the lives of 13.5 million people.


Have a look at this video for a greater insight:



How can you help?

  • Donate whatever you can today
  • Share this post and help spread the word about the sanitation crisis, its effects on children worldwide, and the UNICEF/Domestos partnership.
  • Spread the word on your social media channels via this post, or directly from the website.
  • Have a look at further information on the Website and YouTube Channel, or search the #mumsfortoilets on Twitter.
Article sponsored by Domestos


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