Here are just five ways you can make a better blog too:
It’s a lot harder to read text on a screen than it is on paper. So while dense paragraphs of text may work in a book, on screen it’s just going to give your readers a headache.
Use subheadings, paragraphs, and bulleted lists to present your information in a clear, concise manner. The easier it is to read, the more people will read it. It’s that simple!
People love to share their own opinions, and go online for a chance to interact. A blog that simply talks to its reader is going to be less engaging than a blog that involves them directly, don’t you think?
Use questions and prompt your readers to think of examples that are relevant to them to help you get your point across. End the article by asking them for their opinion in order to start a conversation in your comments section.
Use email verification
The value of somebody subscribing and giving you their email address cannot be overstated and should be on your priority list, in order to grow your community. Use email verification to keep your email list clean (and not contain bad or incorrect emails that will bounce!) so that you are never penalised and your mail-outs stopped.
Make your content easily shareable
If people share your content, not only is it reaching a new audience, it is also coming with a personal recommendation from the user who shared it. Word-of-mouth is the best form of marketing, so you want to make it as easy as possible for readers to share your content.
Make sure your post title is short enough that people can tweet it and still add their own message. You can also use ‘tweet this link’ buttons to make your key points easily shareable.
Measure your progress
The analytics of your blog page can help you to see what your readers value the most. Are there certain topics that are getting more views, likes, and shares? Does a certain call to action encourage more comments?
Your performance data is made readily available to you. You have all the tools you need, and every opportunity, to see how to make your blog perform better. Get analysing!
What’s your favourite blogging tip?
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