Saturday, 8 November 2014

Aveeno – The Dryventures of Ellie and Eddie... Bye bye dry skin #AveenoUK #byebyedryskin

In the UK it is estimated that 1 in 5 children and 1 in 12 adults has eczema; with over 9% of mums spending up to 3 hours a week dealing with their child’s eczema. That’s a lot of people and a lot of time! Sadly a lot of those children don’t understand why they have irritable skin, or why they have a routine to keep it at bay, so skincare brand Aveeno have stepped in to help with a new character and series of stories.


Ellie and her pet gecko Eddie both have dry skin, and Ellie’s is also prone to eczema. Their world of play and adventures is full of triggers which can make their expeditions harder and more irritable on their skin. Aveeno hope that reading about Ellie and Eddie’s outdoor adventures will help young readers come to terms with their own eczema. The books feature various day to day scenarios that commonly trigger or aggravate dry and eczema-prone skin problems, and ways to manage them.

Aveeno has been developing their range containing colloidal oatmeal for the past 70 years and understands the needs of dry and eczema-prone skin. The products available include our favourite, Aveeno Cream which is clinically proven to soothe and comfort very dry skin from day one, in an easily absorbed, non-greasy formula. It contains Colloidal Oatmeal to help soothe and comfort skin from the first application. This cream is perfect for the cold weather, especially on arms and legs which tend to get a bit scratchy after being encased in layers and going in and out of different temperatures. We swear by this both for ourselves and the girls! (RRP £6.80 for 100ml and £13.67 for 300ml)


Aveeno Bath & Shower Oil also contains Colloidal Oatmeal and softening oils which help to cleanse, moisturise and condition dry skin without irritation. (RRP £7.70 for 250ml) The girls really like this in their bath and it does seem to help prevent too many flare-ups. The thinner formulation Aveeno Lotion is a lighter formulation and is easily absorbed to hydrate and soothe dry and sensitive skin. With naturally active oatmeal it moisturises dry skin, and with regular use can help to prevent dryness and irritation. We find this most useful in the summer when swimming pool chlorine, sea salt, and being outside a lot can dry Sophia’s legs out badly.

Oats work because the proteins in the oats leave a protective barrier on the skin which prevents water loss and helps maintain moisture levels. It is thought that eczema-prone skin may not produce as many fats and oils as normal skin making it less able to retain water. Gaps open up between the skin cells, moisture is lost, and the skin becomes dry and irritated. Oats help combat this in several ways:

  • Moisturises: restores moisture to dehydrated skin
  • Soothes: oatmeal has a soothing action on sensitive skin
  • Protects: creates a protective film on the surface of the skin
  • Buffers: helps return skin to normal pH levels
  • Cleanses: the oat particles adhere to dirt and dead skin cells, allowing them to be washed away

For more information or product details, or to order a copy of the book, see www.aveeno.co.uk


2 comments :

  1. My son was diagnosed with eczema at the age of 3 months. He's now 26 months and we are still using the aveeno range.
    Regarding the bath I've been using the dermatexa bath stuff. it's a blue lid bottle. but I'd love to put something in the bath too. So this oil sounds good.

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  2. Both my daughters have very sensitive skin, my eldest who is 3 gets patches of very mild eczema, and I also have eczema, so we all use Aveeno moisturiser, it is amazing, the only ting that doesn't irritate their skin! I've not tried the oil though, will have to gve it a go!

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