Thursday, 26 March 2015

Essential First Aid with St John's Ambulance and #TheChokeables

Many parents' biggest fear is of their baby choking, and their not knowing what to do about it.  Some even cite this fear as a reason to avoid baby-led weaning, even though the coughing/retching sound babies can occasionally make when dealing with proper food is gagging, a very different thing.  True choking can be very frightening and is very likely to be caused by small objects found around the home, as the latest campaign from St John Ambulance suggests.

Luckily their new animated advert, featuring characters voiced by David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt, teaches us all what to do when a baby starts to choke.  Taking on the character of objects which could potentially choke a baby - a small Princess toy, a pen lid, a jelly baby and a peanut - who have joined together because they've had enough and want to show how easy it is to save a choking baby’s life.

The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention.  A jelly baby – Johnny Vegas – then explains that they’re all fed up of babies choking on innocent objects like them.  David Walliams’ lofty Princess character demonstrates the correct technique – up to five back blows, followed by up to five chest thrusts – on the jelly baby, now turning blue, who quickly coughs out a peanut (Sir John Hurt), before returning to his normal shade.

You can see the video here:

Sue Killen, CEO of St John Ambulance, says:

"Knowing what to do in an emergency can be the difference between life and death, especially with something like choking. We all know how time pressed parents are so this film makes it as easy as possible to learn first aid – in less than 40 seconds we can all know a skill that could save a life. We hope people watch and share the video with their friends and family so more people have the confidence to act in an emergency."

Please share this post with your friends, family and social media today.

St John Ambulance is the nation’s leading first aid charity, and believes that nobody should die because they needed first aid and didn’t get it.  Every year thousands of people die in situations where first aid could have given them a chance to live.  St John Ambulance teaches people first aid so that they can be the difference between a life lost and a life saved.  You can find lots more first aid advice on the St John Ambulance website, and also details of their first aid training courses.

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