Wednesday, 11 November 2015

KidzInMind: A Safe Digital Playground for Kids

Thankfully, our girls aren't yet at the stage of Internet browsing and online gaming, but I regularly hear woeful tales of children inadvertently running up huge bills or, worse still, discovering dreadful, inappropriate sites and images online.  As regular readers know, I am not a fan of children sitting with their noses stuck in tablets, phones or other screens for a long period of time, but I certainly cannot deny the educational value of the Internet.   Especially as a home educator to three very curious little girls.  Just this morning we've found out what sound a zebra makes, how slugs digest their food, and investigated the vital statistics of the Stonehenge stones.  There's no way I could answer all that without recourse to a lot of books, or t'Internet!


Tablets and smartphones are becoming ever more ubiquitous in children's learning and leisure time, and the need for them to be able to play and learn in a safe and controlled environment has never been more important.  To this end, a new iOS and Android app has been launched which offers parents peace of mind and an element of control over what their children access.  KidzInMind allows access only to age appropriate and approved educational apps, videos and games for kids.  As well as parental device control, it does not allow access to apps, videos or games with adverts or hidden payments.

I was shocked to learn that a recent GPEN report on children’s privacy online found that nearly 60% of websites and apps redirect children away from the site or app, meaning there is a greater chance of them discovering inappropriate content.  It also found that only 22% tailored content specifically for children.

If you worry about the content your children can access online, but still want them to be open to digital learning and all the benefits that brings, then the KidzInMind app is for you.  This award-winning new app features a carefully curated selection of apps for kids aged 2-6 years old that are safe, secure and, most importantly, educational.


Like so many things that make family life easier, KidzInMind has been developed by parents for parents.  It is like an 'app of apps', with every app it links to having been selected and approved to meet strict criteria.  These include:

  • No inappropriate language
  • No unsuitable images
  • No advertising
  • No hidden payments
  • Educational value

Educationally, all the apps included must be engaging, and appropriate to the child's stage of learning.  KidzInMind has worked closely with experts in paediatrics, nutrition and education to curate a unique selection of the best apps for children.  This unique educational content includes nutrition, (in collaboration with Parma University), handwriting, brushing your teeth correctly, and much more.  There are already more than 40 apps included, with more being added each week.

the KidzInMind mission is to make any time spent with smartphones and tablets fun, useful and educational!

As Lucia Predolin, Global Marketing Director of KidzInMind, says:

“We understand how important it’s becoming in today’s digital age to ensure young children can educate themselves using smartphones and tablets without the possibility of discovering inappropriate content.  This is why we developed KidzInMind.  The great thing about KidzInMind is that we’ve created an environment that is safe and secure for children to learn whilst having fun, as well as giving parents the peace of mind they deserve.”

Parents can set limits on how long their child plays, as even with safe and secure content you don't want them playing with it for hours!  The parental control timer limits the time allowed on the device in general, or the time spent on each game.  It also allows you to specify exactly what kids can access whilst using KidzInMind, for example no internet or other app access.  All this makes KidzInMind fully customisable to your own goals and beliefs, whilst protecting your little innocent as much as possible.


KidzInMind has received a number of accolades from the tech industry, as well as approval from parents.  It was nominated Best Mobile App for Children and Toddlers in 2014, and received a Mom’s Choice Award earlier this year.  The app has also received the kidSAFE Seal, a program that independently reviews and certifies the safety practices of children-friendly websites and technologies and is advised by some of the world’s leading internet safety experts.

The app is available to download on iOS and Android, and as an ‘app of apps’, KidzInMind unlocks over £50 worth of educational games and apps that can be played by children on smartphones and tablets.  Each app is fully evaluated before it is featured, ensuring its content is educational and safe, so young children can have fun and learn at the same time.  The combination of educational and fun material makes KidzInMind irresistible to both kids and parents alike.  And parents can be assured that children are learning and having fun in a safe and secure environment, with no risk of clicking away to inappropriate content or links.

Parents can also access a wealth of information about different services or products for their children on the KidzInMind blog, the Facebook page, the Twitter profile and the YouTube channel.  They can also follow discussions with other mums and dads in the KidzInMind community.

KidzInMind is available to download on Android from Google Play and iOS from the App Store. The pricing is:

  • Free to download and to access Art Attac and Abc.
  • 99p/month to access Art Attac and Abc, Selfie Wow, Dino Lab and Video Gallery.
  • £4.99/month to access everything, including third party apps.


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