Wednesday, 20 July 2016

Christmas at Asda: A Preview

Following Monday's brief glance, here's the full rundown of all the Christmas loveliness coming from Asda this year.  With innovative party foods, fantastic table centrepieces, the biggest free from range I've seen, gifts for everyone and even more cute decs than last year, this is going to be the one stop shop for all your festive needs.  And did I mention the desserts?

When planning the show some cheeky Asda gremlins had decided to put the chocolate and sweets table by the entrance door, so we were all instantly struck by firstly the aroma of delicious, high quality chocolate, but then the cuteness of these little critters.

Wouldn't the mini versions be perfect for scattering on the table at a children's Christmas party? So cute.  And of course one of the larger models is the perfect thing for Father Christmas to leave poking out of the top of a stocking on the 25th.

There were plenty of treats for the grown-ups too, both for the eyes and the taste buds.  These Extra Special Chocolate Bauble Slabs will be top of my wish list, and the gold lustre trees and baubles will make perfect hostess and standby gifts throughout the season.  (Yes, I will be secretly hoping we don't need a standby gift so I can keep it for myself come January!)

Beautiful melt-in-the-mouth macarons...

Having torn myself away from the sweet treats, next stop was the starters and party food area.  Being veggie this is never the best area for sampling, but I can still appreciate how good the food looks.  These mini burgers with their New York-style pickle topping are fantastic and would look great being passed round at your Christmas or New Year party or family gathering.  They look really professional and are so easy to assemble.

This three tier pork pie with delectable pastry is the perfect buffet centrepiece, right at the heart of that groaning Boxing Day buffet table.  A few simple decorations, such as those shown here, and it will be a big talking piece and taste delicious too.

Having said there isn't usually much for vegetarians in the usual party food selections, full marks to Asda for coming up with not one but two fantastic new meat-free options.  First up, the Extra Special Mini Savoury Cheesecakes which look just like mini sweet cheesecakes but are actually savoury cheese bites.  Think Wensleydale with cranberries type of flavour.  Sure to be a big hit this Christmas.

The second innovation actually won one of the coveted 'Thumbs up from Mum' awards I was clutching, a new take on the Christmas veg: Sprout & Cauliflower Baubles.  Now before you have some anti-sprout moment, bear with me.  This is like sprout-au-gratin, and quite delicious.  Honestly, give them a try this Christmas - a definite thumbs up from me!

If your taste is more for the cheese part than the sprout, have a look at this selection of award-winning cheeses from Asda.  They will be joined by some ready-assembled delicious antipasti selections too, keep an eye out in store from November.

One of my fellow VIP mums gave her thumbs up to this fab gingerbread house, just one line in the large of free from goodies available at Asda this Christmas.

I was so impressed with the expanded free-from range Asda are offering this year, perfect for not making those with a dietary intolerance feel left out or on their own.  After all, who would say no to these gorgeous crumbly Salted Caramel Cookies?  The fact that they are suitable for those on restricted diets too is just a bonus.

Now on to those desserts...  Whether you want meringue, fruit, spice, chocolate, cheesecake or a combination of any or all of the above, Asda has it.

I don't know if we bloggers just have a sweet tooth, or if it's because we know what will please the family most at Christmas time (hint: sugar), but three of us went for desserts as one of our two 'Thumbs up from Mum' choices.  Don't Karen's cherry meringue choice and Vicky's chocolate gateau look fabulous?  I can't believe these are frozen desserts.

Here at Attachment Towers meringue, cream and berries is always a winning combination with the smalls and I was a bit tempted by this delicious-looking Raspberry & Amaretti Roulade, but decided to go for the Extra Special Raspberry Meringue Wreath instead as it would appeal more to the girls on the Christmas desserts table, especially with that cute bow!

I was also rather tempted by these scrummy melt-in-the-middle mini chocolate puddings, perfect for parties or with coffee.

I could go on all day about the desserts to be honest, but my last mention is for the multi-layered Praline Opera Cake, developed in association with celebrity chef James Martin.  With marsala, praline, chocolate mousse, dulce de leche and more layers, he proudly handed round samples - and it is delicious!


You can hear and see more of the delectable chilled desserts and cakes in this short video:

When we met, celebrity chef James Martin was just 7½ weeks into his new role at Asda.  He told us that as soon as he hung up his Saturday Kitchen apron, the phone started ringing, but Asda was his first choice of supermarket to partner with for a number of reasons.  Firstly, because it was the first supermarket that opened near his childhood home in a village just outside York; secondly, because of the opportunities to reach people and develop new products they were offering, but primarily because of their approach to ingredients and provenance.

Asda's focus on fresh ingredients from field to plate, knowing their provenance and who grew them, and paying fair prices to farmers are all important to this farmer's son, and he is proud to represent a supermarket which values them too.  With the kind of ingredient-led cookery James Martin is known for, and Asda's approach to making production fair for farms by investing and paying good prices, this is a match made in heaven.

Speaking of heaven, here's a quick reminder of all the lush foods coming up from Asda this Christmas.  Enjoy!  (Please note: Attachment Mummy and its employees are not responsible for any salivation or feelings of hunger created by this video.)

Away from the food, Asda has everything you need for decorating the home, the table and your tree, what to wear, and those all-important presents.  Here's a sneak peek, but look out for more features in the run up to Christmas.

Collaborative post

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  1. wow, how nice to be reminded of Christmas in July! This looks like such a cool place and it's nice to anticipate the festivities yet to come.
    Carol Cassara

  2. I love how they used calamansi and a basil plant to decorate! As for the sweets, they are just a bit too much for a non-sweet tooth, but the pie looks amazing, I can imagine myself digging into it.

  3. I am drooling over my key board. I would leave this event stuffed.

  4. Yum, chocolate! And Christmas in July :)

  5. What a beautiful event this seems! I'm so hungry after looking at the pictures now, I need a piece of those cakes

  6. those desserts and treats make me drool haha! I can have a slice of everything there and for sure I can pick my favorites! Christmas is nearing and I am getting excited. :)

  7. I probably gain 10 lbs looking at this! Love all of the desserts but I also love Brussels sprouts!

  8. It would be difficult to stay away from all of these food especially the desserts! I love going to events like this, aside from being able to test out all the food, you also learn a lot especially when it comes to cooking.

  9. All those beautiful decorations and foods puts me in a Christmas mood. Now I want to sing some Christmas carols and open presents!

  10. OMG! Everything in these pictures look delicious and so beautiful! I'm in love.

  11. The chocolates and cake look so enticing, no wonder they placed it at the entrance.

  12. I'm totally drooling. Chocolate has never looked better. Like you, I'm interested in those thick chocolate slabs.

  13. I love chocolates. So exciting what Christmas would be like this 2016.

  14. How fun! All of those food offerings look incredible. I have to say, I love that adorable chocolate hippo!

  15. Everything looks amazing. I wish ASDA shipped to the US because it all looks amazing.

  16. I'm not sure I could contain myself in such at such an incredible event! I bet it smelled like heaven in the building! Thank you for sharing! :)

  17. Oh, I can already sense the Christmas spirit in this post! I love these stuff!

  18. Oh wow...this is such a fan fare. This is also what calories are made of so I will just walk on by

  19. So many tasty treats. I wouldn't know which one to try first.

  20. I've never heard of Asda before but those chocolate animals look deliciously cute! I bet everything was awesome!

  21. Oh, what a great event. It would be a festive feeling when I get there. It is like Christmas in August!

  22. I love everything about desserts. They all look delicious! Definitely heaven for dessert lovers like me.

  23. omg eveyrthing looks yummy! feels like Christmat literally haha now missin' my food events back in malaysia


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