Sponsored Video: The Vagisil Blush Index #EndEmbarrassment

Last weekend I attended a conference in London where one of the speakers was former TV presenter Carol Smillie.  She has recently entered the entrepreneurial arena making knickers with a waterproof lining, as she saw a gap in the market for young girls embarrassed by leaks during their period, or for post-natal mums, older mums, etc.  A great idea, but she has come up against a glass wall: no-one in the national media wants to talk about women's bits.

Foo-foo, vajayjay, floof, chuff, front bottom, punani, vag, whatever you call it, we've all got one ladies.  And thank goodness for that because without it the human race wouldn't exist!  Yet somehow our vital vaginas are one of the biggest taboos of modern society, with said Carol Smillie even being told by the (male) editor of a certain national newspaper that they wouldn't feature her endeavours because it was "all a bit icky".

Unfortunately, even us women are embarrassed about our intimate bits.  Vagisil recently spoke to 2000 British women and found a shocking level of embarrassment about the subject.  Nearly half of the women surveyed felt embarrassed when the word 'vagina' came up in conversation, and 53% said they would use another word instead.  Two fifths said they would far rather talk about anything else than their own intimate health issues.  This leads many to not address such concerns with their GP, and nearly half would not even discuss any concerns with friends and family.  A shocking 15% even said that an intimate health problem had got worse because they wouldn't go to their GP about it.  And we accuse men of being too embarrassed to go to the doctor!

Dr Rebecca Spelman, Registered Psychologist, Private Therapy Clinic, comments:

“British women have to deal with the additional burden of coming from a society in which anything designated as ‘not nice’ tends to be swept under the proverbial carpet and only mentioned in moments of dire necessity.”

Not sure they're talking about vaginas!

Why on earth do we feel like this?  Why have these women's issues remained a taboo whilst male prostate, penile and testicular issues are relatively more out in the open (no pun intended!)?

I am sure this has much to do with us still living in a patriarchal and often misogynistic society where the way girls are dressed is questioned in rape cases; where women's body parts are the ultimate taboo, except for breasts which are sexualised and their biological role demonised; where, ridiculously, c*** is the most extreme swearword; and menstrual blood has to be coloured blue in hush-hush adverts so no-one gets embarrassed.  All of that, sadly, leads to women being ashamed of their own bodies and refusing to talk about or treat vaginal health issues when they arise.

A huge 70% of us also cite the way women, and their bodies, are portrayed in the media for making them feel less confident.  This needs to change.

Do you feel embarrassed when it comes to your intimate health?  No more!

Vagisil is on a mission to end this embarrassment and have created this video which highlights the findings of their survey with the campaign hashtag #EndEmbarrassment

Here are some of their tips on how to overcome embarrassment about intimate health issues:

  • Remember that every woman has the same body parts, and the genitals are as natural as any other part of the body.
  • Ask yourself, "what's the worst that could happen?"  Sit with that feeling and breathe slowly in through the nose for 3 seconds and then slowly out through the mouth, focusing on the feeling of the breath.  This should give the embarrassed feelings a chance to subside.
  • Acquire knowledge and wisdom about how everything works, and what might be wrong.  Then take a deep breath and tackle it head on.
  • Know that you are not alone, act confident and be brave.  (I'm a great believer in fake it till you make it confidence-wise!)
  • Remember the doctor has seen it all before, many times.

We all need to feel confident about our intimate health, and to take good care of ourselves.  It's time to tackle embarrassment head on, and give it the heave-ho once and for all.  Let's #EndEmbarrassment today!

And don't forget to enter our competitions!


  1. The statistics are pretty surprising. I too, wouldn't go to a GP for an intimate health problem unless it is absolutely necessary! The last time I had a thrush problem, I self-medicated with over-the-counter meds that I googled!

  2. I agree I would only go to the GP as a last resort after trying everything else, not quite sure though why I feel like this as my GP is a really great lady who is brilliant. The social stigma really has to lift. Great idea #EndEmbarrassment xx

  3. Thank you. Interesting read :) Maisierayne


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