How the #lovetobrush Campaign is Galvanising Parents in the Fight Against Tooth Decay @HappyKidsDental #SmileMonth #dentist #teeth #parenting #kids

Do you wish your children were better brushers? With tooth decay on the rise among kids in the UK and sugar saturating their diets like never before, it’s not surprising that most parents worry that their children aren’t brushing enough. Tooth-brushing can feel like a chore at the best of times. That’s why the Love To Brush campaign has landed!


Launched by Happy Kids Dental, a paediatric dentist in Marylebone, Love To Brush aims to re-engage children with the art of good brushing. How? By making it fun, by throwing down a challenge – and by rewarding great brushers with great prizes.

Here’s how it works

If your child is aged between 0 and 18, follow @happykidsdental on social media and share the places they #lovetobrush. Let them use their imaginations and rise to the challenge of brushing in the most unexpected scenarios! It’s fun, it’s social – and what’s more, every month the coolest brusher will be rewarded with a free check-up at Happy Kids Dental and *cough* £250 of John Lewis vouchers!


Why join in with #lovetobrush?

Prizes aside, the Love To Brush campaign is a first step towards making some big changes in perceptions about oral health. Despite better awareness about dental health, over a third of children starting school each year have signs of tooth decay. Baby teeth are crucial to helping children learn to eat and speak properly, and also provide the foundations of their facial features – so if milk teeth require extracting, it’s bad news on many levels. In rebranding brushing as something that’s fun, social and incentivised, Love To Brush is kick-starting a fresh approach to oral hygiene that puts children on the path to a lifetime of happy, healthy smiles.


A chance to change the future

The preventive message of #LoveToBrush is key to Happy Kids Dental’s philosophy, which is to make every child’s experience of the dentist fun and fear-free. That ethos extends across the spectrum of dental care, from teeth-cleaning at home to routine check-ups and treatments – because if oral hygiene is fun while kids are growing up, it will become habitual in their adult life. Good oral health isn’t just important for social and emotional reasons – it’s believed to lower your risk of chronic health conditions too. So if you want to give your kids a better future, tooth-brushing is a brilliant place to start – and Love To Brush is the perfect opportunity!

Join the #lovetobrush conversation – follow @Happykidsdental on Twitter and Instagram, visit their Facebook page and get involved!

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