The Best Amazon Prime Day Toy Deals and Offers {UPDATED FOR 2025!}

Amazon Prime Day is here between Tuesday 8th and Friday 11th July 2025, a four day carnival of special offers, deals and bargains.

Toys are one of the biggest categories and one I know you love.

It really is never too early to start your Christmas shopping and with all the bargains to be found in today's Amazon Prime Day deals you will save a ton of money too.



Some of the best buys are LEGO, educational toys, board games and lots of branded and character toys, all perfect for stocking up for birthdays and Christmas.

Many of these prices are the best ever with all time lows on new LEGO sets, LOL Surprise, VTech, Sylvanian Families and many more.

Just make sure you get in quick because many of them are lightning deals for a limited number of products, so could disappear at any time.

Some of these are at the lowest prices I've ever seen!  My shopping basket is full of amazing toys for the girls for Christmas: lots of LEGO, Sylvanian Beechwood Hall (amazing price) and LOL Pearl Surprise (bargain!)


Remember you have to be a Prime member to get the deals, so sign up for your 30 day free trial today.

Here's what toys to shop for this year:

LEGO City - 40% off

LEGO Friends - 40% off


LEGO Star Wars - 40% off

Melissa & Doug - 39% off

Hot Wheels Scorpedo - exclusive launch

Play-Doh - 59% off

Aquabeads - 50% off

LOL Surprise - 33% off

Hatchimals - 49% off




Barbie - 50% off


VTech - 40% off


And a few treats for mama:

Get a year of Prime for the lowest ever price - perfect for organising birthday presents, repeat deliveries of vitamins, nappies and other everyday essentials, plus free delivery and Prime TV for a year.

Echo Dot with Alexa Smart Speaker - less than half price


Lancaster Instant Glow Mask - exclusive Prime Day launch

Get 2 free books + £10 Amazon credit with a free 30-day Audible trial

Muzili Air Fryer - exclusive new launch at an amazing low price




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